As one of the world's most recognized and sought-after international luxury interior architectural design firms, Wilson Associates' strengths are abundantly clear: outstanding interior architectural design. Without an on-staff web developer, the firm's Landor-made WordPress site inevitably bacame in need of an immediate replacement.
I began by partnering with the marketing, executive, and business development teams to cull recent and significant projects. I then spun up a Squarespace site to display the project selection and provide immediate access to contact information, so as to maintain a web presence and a means for the business to continue to receive leads. The site design was bootstrapped by a "close enough" template to which I added a few hundred lines of CSS to ensure it conformed with the brand's visual standards.
With this stopgap in place, I began planning a longterm solution and set some goals:
Following my research, Webflow presented itself as the perfect solution. And after a few months of prototyping, building, digital asset editing and preparation, copywriting and copyediting, testing and validiation, the final design was approved and launched.
100% made from scratch using no templates, frameworks, etc.